Product Marketing leader at a Tier 1 AI startup, building and scaling enterprise and developer-focused motions. I help technical products find their
narrative, enable teams with sales and partner programs, and deliver customer marketing that drives measurable impact.
Work
Chalk
New York, 2024 - Present
Director of Product Marketing 2025 - Present - Lead product, partner, and customer marketing for enterprise and developer motion; manage a team including developer advocates and content.
- Own GTM enablement for sales, SDRs, and FDEs, creating technical collateral, value frameworks, and deal support materials for key enterprise accounts.
- Built a scalable customer marketing engine including case studies, joint demos, and advocacy programs; case studies are the most effective sales collateral across enterprise deals.
Product Marketing Lead 2024 - 2025 - First marketing hire; built marketing function from scratch across product, content, brand, and enablement.
- Defined positioning, messaging, and ICP for enterprise products; partnered with sales and engineering to translate complex capabilities into differentiated narratives and technical collateral.
Landa
New York, 2022-2024
VP, Product Marketing and Customer Experience, 2024 - Led cross-functional efforts to align product and customer success, overseeing a team of 7 and achieving a 20%+ improvement in customer satisfaction and engagement
- Interviews: Wired, Arguments Without Words
Product Marketing Lead, 2023-2024 - Successfully launched 300+ properties in 7 markets and introduced new features including recurring deposits and portfolio tools, enhancing user engagement and retention
- Created and distributed targeted sales materials (battle cards, feature one-pagers) to bridge product insights with sales, enhancing knowledge-sharing and product alignment with customer needs
Founding Product Marketing Manager, 2022-2023 - Collaborated with product, design, and customer success teams to drive 32% QoQ net deposit growth by aligning product development with user insights and market needs
- Identified and communicated user trends and product usage data to both sales and development teams to influence roadmap and enhance
Composer
Product Marketing Manager, New York, 2021-2022 - Established and tracked product and community-led growth metrics (TTV, NPS...), optimizing user acquisition and retention channels by 25% MoM
- Supported product discovery and investor storytelling by analyzing community feedback to prioritize impactful features and align with investor interests
Monday.com
Growth Product Manager, New York, 2020-2021  - Played a founding role in a 5-person team, defining and executing Monday.com’s social impact vision
- Spearheaded onboarding of 1,500+ nonprofits to Monday.com, supporting digital initiatives for COVID-19 response efforts across India, Nepal, and Eswatini
- Worked cross-functionally to gather insights and create enablement resources and case templates, helping customers maximize platform value and driving adoption in under-served markets
Public.com
Product Marketing Intern, New York, 2020 - Designed Gen-Z-targeted go-to-market strategies based on behavioral research, facilitating the successful launch of partnerships with 15+ universities
- Developed messaging and sales collateral for the “Themes” product launch, supporting thematic investing options that increased platform engagement with target segment
Zoomin Software
Business Operations Intern, New York & Tel Aviv, 2019 - Developed a holistic sales enablement strategy by bridging marketing, sales, and business operation divisions
- Initiated partnership relations with ServiceNow and Salesforce for integration into their app stores and networks
Alinea Invest (YC W2021)
Founding Member, Strategy & Ops, New York, 2018-2020 - Conducted product-market fit research, helping secure early traction and contributing to Alinea’s strategic direction for SRI investment solutions
- Participated in the 2020 cohort of the Columbia-IBM Blockchain Accelerator
Air Force
Operations Analyst, Tel Aviv, 2015-2017 - Developed and executed the IAF’s annual collaboration strategy with the U.S. DOD, coordinating high-level operational exercises and strategic
Learning / Projects
Columbia University
Bachelor of Arts in Financial Economics and Concentration in Art History, New York - Relevant Courses: Corporate Finance, Financial Economics, Behavioral Economics, Money and Banking (”Money View Economics”)
- Teaching Assistant: Venturing to Change the World (Columbia Business School)
The Shachaf Foundation
Scholarship fund for Eritrean and Sudanese refugees in Israel - Built foundation through robust development strategy and partnerships with local community leaders
- Responsible for fundraising with donors in New York, California, and Israel
- Organize community engagement with local communities, organizations, and institutions including UNHCR and Tel Aviv University
Supporting local artisans and SMBs
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Hard /+ Soft Skills- Sales & Marketing Tools: Posthog, Mixpanel, Airtable, Airops, G-Suite
- Product & Design Tools: Figma, Notion, Webflow
Check out the blog posts on Chalk, Public, Composer, and Landa
Dutch Golden Age, 20th Century American
reading: "The Bhagavad Gita", "The Misbehavior of Markets: A Fractal View of Financial Turbulence" by Benoit Mandelbrot
learning about: algorithmic composition
writing about: Khamsin (eastern winds carried across sand and dust) - The Scattered Stories and Recipes of Israeli Cuisine
organizations I love: Unitaf, Kuchinate …